Startups & technology
Shaping an offer, a launch, or an experience that gives a new idea its place in the world.
Independent strategy & creative studioNew possibilities.
New possibilities.
Built for business.
Strategy
Creative direction
Practical AI
Strategy, creative direction, and practical AI for ambitious businesses. We help you sharpen your offer, strengthen your presence, and find better ways to work.
HUMAN JUDGMENT.EXPANDED IMAGINATION.
02 / Point of view
Strategy, creative direction, and practical AI for ambitious businesses. We help you sharpen your offer, strengthen your presence, and find better ways to work.
Turn possibility
into business value.
AI opens up more than new ways to produce content. It changes how we explore ideas, understand customers, and turn possibilities into something useful.
We connect commercial thinking with creative ambition—choosing the opportunities worth pursuing, then building and testing them in the real world.
- Ideas you can test
- Experiences that connect
- Intelligence you can use
- Production with less friction
- New ways to work and grow
Strategy &
opportunity.
Thinking meets making.Explore capabilities
Creative &
digital experiences.
New perspectives. Tangible possibilities.Explore capabilities
AI adoption &
studio systems.
Imagine further. Make it useful.Explore capabilities
04 / Who we work withFor businesses
For businesses
ready to think further.
Established businesses
Exploring where AI can create value—in the customer experience, the business, and the way work gets done.
Agencies & creative teams
Rethinking how ideas become work, and how that work is produced and delivered.
capabilities.
A wider lens.
A practical edge.
From the opportunity to the experience to the way it gets delivered. Three connected areas of practice, shaped around your business.
Direction/01
Strategy and opportunity
Find the intersection of what your business needs, what your customers value, and what becomes possible with AI.
- Positioning & customer insight
- Offer development
- Commercial opportunities
- AI adoption priorities
Expression/02
Creative and digital experiences
Give a strong idea its right expression. Connect the brand, the story, and the experience across the moments that matter.
- Creative direction & brand expression
- Campaigns & websites
- Prototypes
- Customer journeys
Practice/03
AI adoption and studio systems
Make AI useful in everyday work. Shape workflows and production systems around the people and the outcomes they serve.
- Practical AI workflows
- Dashboards & automation
- Creative production systems
- AI-native ways of working
05 / How we work
Start with the business.
Move toward possibility.
Clear thinking.
Working outcomes.
Curiosity gives us options. Judgment gives us direction. Making gives us something to learn from.
Start a conversation- 01
Understand
the business.The goals, the customers, the context, and what needs to change.
- 02
Find the worthwhile
opportunity.Where a better idea or a useful application of AI can make a difference.
- 03
Build
and test.Make the idea tangible. Put it in front of people. Learn what holds up.
- 04
Refine and
put it to work.Keep what works. Improve what needs to. Connect it to everyday use.
06 / The studioBusiness sense.
Business sense.
Creative instinct. Connected.
Independent thinking
Connected possibilities
Orange 49 is an independent, founder-led studio. We bring commercial strategy, creative direction, customer experience, and practical AI into the same conversation.
Carrie connects business goals and customer needs with creative direction and execution. Her experience spans brand, commercial growth, partnerships, launches, customer experience, and operations.
A different way to bring things together.Let's start something worthwhileOrange 49 / Strategy · Creative · AI
What’s next
for your business?
A business opportunity. A creative challenge.
A useful application of AI.
We’d like to hear what you’re thinking.