The business comes first.
A useful direction starts with the goals, customers, and constraints of the business. Tools follow the opportunity.
A strategy and creative studio for businesses ready to imagine further—and put those ideas to work.
Commercial strategy / Creative direction / Practical AIOrange 49 brings commercial strategy, creative direction, customer experience, and practical AI together. The work starts with understanding a business and seeing what could move it forward.
Founder and strategic lead Carrie Schiere connects business goals and customer needs with creative direction and execution. Her experience spans brand, commercial growth, partnerships, launches, customer experience, and operations. Orange 49 was founded in 2019.
That breadth shapes the studio’s perspective: see the whole picture, make a considered choice, and follow the idea through.
Founder & strategic lead, Orange 49

Different perspectives,
brought together.
New tools expand what we can make. The right questions help us decide what is worth making.
A useful direction starts with the goals, customers, and constraints of the business. Tools follow the opportunity.
Creative thinking can reveal a different offer, a more thoughtful experience, or a new way to work.
A prototype, an experience, a workflow. Put the thinking into something tangible, then refine it through use.
Strategy and opportunity. Creative and digital experiences. AI adoption and studio systems. Explore how the studio’s areas of practice connect.
Explore capabilitiesA business opportunity. A creative challenge.
A useful application of AI.
We’d like to hear what you’re thinking.